Our How to Win a Lion presentation will cover everything you need to know about entering Cannes Lions 2020. We will cover how to put an entry strategy in place to best utilise your people and time; We will cover what is new for 2020 as well as tips from past jurors on how to craft your entry, to maximise its effectiveness within the jury room; Finally we will cover the actual judging process and criteria the jury are using to judge each piece of work, so you know exactly what the jury are looking for.