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CHINI Africa Partners UK Advertising Export Group for Roadshow Visit to Nigeria

CHINI Africa, official Cannes Lions Festival representative in Nigeria and organizers of the annual Pan-African Pitcher Festival of Creativity is collaborating with the UK Advertising Export Group and the UK Government to host the UK House virtual roadshow visit to Nigeria.

The UK House virtual roadshow visit to Nigeria is part of a series of events organized by the UK Government and the UK Advertising Export Group (UKAEG) to market UK advertising services to global customers. Other planned destinations for the UK House roadshow include India, Brazil and Japan.

The Nigeria event is scheduled to hold on 28 September 2021 from 11:00 – 13:00 GMT+1. The event portal is now open for attendee registration. Confirmed speaker lineup from the UK and Nigeria include: Neil Davidson, CEO HeyHuman and HeyLab; Michael Moszynski, CEO London Advertising; Ben Llewellyn-Jones OBE, British Deputy High Commissioner Lagos; Chim Chalemera, Country Director Department for International Trade (DIT) Nigeria; Lanre Adisa, MD & Chief Creative Officer Noah’s Ark Communications Nigeria; Kelechi Nwosu, Managing Director, TBWA\Concept Nigeria and Nnamdi Ndu, CEO CHINI Africa.

The event registration portal is now open. To participate, signup here.

Last month, UKAEG hosted a virtual trade mission to China which included a partnership with the Shanghai International Advertising Festival (SHIAF) to showcase UK Cannes Lions 2021 winners’ campaigns, UK House content was broadcast via NetEase on the virtual stage, Global Creativity and Technology Forum. UKAEG also partnered with Department for International Trade to host a face-to-face networking session with twenty Chinese start-up brands looking to export into the west. UKAEG efforts in China over the last two years have resulted in approx. £21 million in new business wins for its members.

These results demonstrate the strength of UK advertising at a time when it is set to recover strongly following the downturn caused by the global pandemic. The latest Advertising Association/WARC Expenditure Report, the only source to collect advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2% in 2021 to reach a total of £27.0bn. This will recover the entirety of 2020’s £1.8bn decline and is expected to precede a 7.2% rise in 2022, by when the market will be worth a record £29.0bn.

Ancillary forecasts suggest the UK is on course to achieve the strongest ad trade recovery of any major global market this year. This will also build on the existing strength of the UK as an exporter of advertising and marketing services, which grew 7% year-on-year to reach a new record level of £11bn in 2019 - the last year for which the official figures from the Office for National Statistics’ (ONS) are available.

CHINI Africa will also be helping to coordinate the Speed Networking session where representatives of Nigerian companies will be pre-assigned to meet with representatives of the UK companies in attendance. If you wish to participate on behalf of your company, please signup here.


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