Many have wondered what the agency of the future will look like. At the KreativeKlub, Nnamdi Ndu, CEO CHINI Africa will draw a parallel between this and the growth of Accenture Interactive. Beginning with the acquisition of Fjord, the London based design giant in 2013, Accenture Interactive has been consistently making bold and giant strides into the advertising world with a series of acquisitions. Perhaps the most audacious and controversial yet is the acquisition of Droga5 in May 2019. In the new race to grab a spot in brand management, strategies for personalization of experience really matter and it seems only those with the capability to design, build and run the best customer experiences can win. The presentation is titled "Thou Not You – It’s the Age of Data Driven Creativity".
Continuing the series, Legends of Advertising, the Creative Director of Ogilvy Nigeria, Henry Akpede will be taking Chapter 3 in the series titled “The Work and Legacy of David Ogilvy”.
Focusing on the topic "Surviving the Disruption in Media Landscape", Maurice Igugu, Lead Content Development and Brand Marketing Design at Sterling Bank Nigeria PLC will lead the conversation on contemporary industry issues and hand out survival kits to enable professionals excel.
There will also be segments on storytelling, review of must-see recent ads and lots more.
KreativeKlub combines informal hangouts, seminars, webinars and round-table sessions to bring creative minds together and keep them abreast of latest industry developments and trends.