Ahead of entries opening soon, the organisers of the Creativity Week are happy to name Mihnea Gheorghiu, Global Creative Director, Publicis, Italy as Jury President for both the Heritage and Innovation Juries.
Mihnea got into advertising when he was 19 in Bucharest, Romania. In the years that followed, he worked in Hamburg, Paris, London, Madrid, Toronto and New York. The work he created and creative directed over the years has won over a hundred awards (Cannes lions, Clio, D&AD, One Show, ANDY, New York Festivals, London International Awards, Eurobest, Epica) and mean comments on some advertising blogs.
Mihnea likes to think of new things to say or new ways to say the same things. He really enjoys that stuff. That, and raccoons. Mihnea thinks that raccoons are cool.
Since 2017, he is the Global Creative Director in Publicis Milan, overseeing all the global work for DIESEL and Heineken digital.
According to Nnamdi Ndu, CEO of Creativity Week, "Mihnea built strong ties with several creatives in Nigeria through the Miami Ad School programme 'How to Create Great Ad Campaigns', where he taught Concepting for a long time by videoconferencing. Now he’s coming in person to deepen those ties. Mihnea’s amazing global success with Diesel and Heineken has been an inspiration, adding this to his West Africa experience working with creatives in Nigeria make him an unbeatable choice to lead the jury in both Heritage and Innovation categories in 2019."
Mihnea will work with other jury members to be announced soon in the two categories to find those great pieces of work that deserve recognition with the Pitcher Awards accolade.