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Winners of Pitcher Awards 2024 Announced

  • 4 Grand Prix, 25 Gold Pitchers Awarded

  • In Special Awards, PHD Nigeria wins Media Agency of the Year, Dentsu Creative Nigeria wins Advertising Agency of the Year, while Carat and Dentsu win the Africa Media Network of the Year and the Africa Advertising Agency Network of the Year respectively

  • Uganda, Zambia and United Kingdom Win First Pitcher Awards

Pitcher Festival, the premier Pan-African celebration of creativity and excellence in advertising across Africa, is thrilled to announce the outstanding winners of the Pitcher Awards 2024. This year's submissions showcased remarkable talent, innovation, and cultural insights, making it truly memorable. 


Grand Prix Winners: 

Dentsu Creative Nigeria secured two Grand Prix awards: 

  • Use of Media for their groundbreaking campaign "Reclaim your DNA" for AB InBev/Trophy Extra Special Stout. 

  • Use of Cultural Insights for the same campaign, highlighting the power of cultural storytelling. 


Dentsu Kenya also claimed two Grand Prix awards: 

  • Digital Mobile Craft for their captivating work on "Give A Generous Voice to Storytime" for Cadbury's. 

  • Social Craft and Websites Microsites Web Services for the same campaign, demonstrating excellence in digital creativity. 


Gold Award Winners: 

A total of 25 Gold Awards were bestowed upon 11 agencies, recognizing their exceptional contributions to the industry. The winning agencies include: 


  • BrandEye Media Nigeria 

  • Carat South Africa 

  • Carat Nigeria 

  • Dentsu South Africa 

  • Dentsu Creative Nigeria 

  • Dentsu Kenya 

  • EABL Digitribe - Ogilvy Africa 

  •  McCann Dakar 

  • PHD Nigeria 

  • Shape History UK 

  • X3M Marketing Ideas Nigeria 


Special Awards: 

  • Media Agency of the Year: PHD Nigeria 

  • Advertising Agency of the Year: Dentsu Creative Nigeria 

  • Africa Media Agency Network of the Year: Carat 

  • Africa Advertising Agency Network of the Year: Dentsu 


The Africa Media Agency Network of the Year recognizes participating media agency networks that have achieved the highest scores in the Channel category across at least two markets.


The Africa Advertising Agency Network of the Year represents the full-service advertising agency network that has scored the highest points across all award categories from at least two markets.


Congratulations to Uganda, Zambia, and the United Kingdom for winning their first Pitcher Awards in 2024!


The esteemed jury members, drawn from across Africa and beyond, praised the high caliber of submissions this year. Their dedication and discernment ensured that only the most outstanding campaigns received recognition. 


We express our heartfelt gratitude to the jury members for their exceptional work in benchmarking and curating Africa's top creative works in the past year from within the continent and in the diaspora. Together, we celebrate creativity, diversity, and the future of advertising in Africa. 

View all the winning work at the Pitcher Festival website.


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