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CULTURECODE Launches Programmatic Advertising Course

CULTURECODE is launching a new course on Programmatic Advertising to help meet the skill requirement in this cutting edge area of digital advertising. CULTURECODE is the in-depth learning platform of CHINI Africa, Cannes Lions official festival representative and organizers of the Pitcher Festival of Creativity. CULTURECODE provides remote world-class learning experience in partnership with some of the best talents from around the world.

This new Programmatic Advertising course from CULTURECODE provides a 360-degree knowledge of programmatic advertising enabling participants to learn almost everything they need to know about how advertisers and publishers can succeed in the programmatic advertising landscape.

The training programme is conducted by Rakesh Singh, a Digital & Communication Planning Specialist. Rakesh has over 2 decades of experience in the Industry across Asia & Africa. He is the Founder & CEO of Visionfly, a digital transformation & communication company and has held senior leadership positions on both agency & Client side. Some of the key roles held by him are: Head of Digital & Communication at Hoiana, Managing Director at Havas Media, Vietnam, VP & Senior Business Director at Group M, Omnicom and Publicis. Currently based in Vietnam he has worked across markets like India, Singapore, Vietnam, Nigeria, Ghana and Cameroon.

The course outline includes: Complete Overview of Programmatic Advertising; How to Get Started with Programmatic Advertising; How to Save Marketing Money While Maximizing Results; Strategies & Tactics; Digital Media Buying Methods and Programmatic Advertising Formats.

This programme is ideal for Online Advertisers; Programmatic Advertisers; Programmatic Media Buyers; Programmatic Media Sellers; Digital Marketing Professionals; Professionals with Traditional Marketing Background; Sales, PR, Communication, Creative & IT Professionals as well as Entrepreneurs and Business Owners.

For more information about the Programmatic Advertising and other CULTURECODE courses, visit the


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