Sam Ochonma is the managing director and co-founder of The Hook Creative Agency based in Lagos. He has worked on integrated marketing...

She plays multiple roles including Mama Tao, a no nonsense African mother that dishes out slaps at the slightest provocation,

One campaign we are mostly crazy about is us as an agency. That’s because it’s an asset that makes us more endearing to clients.

I literally took my fate in my hands when it all started. Eminem’s opening lines in “loose yourself” sums it up.

Pitcher Awards has indeed become the new Pan-African benchmark for creative excellence with jurors and entries coming from across Africa.

The majority of the ideas we have executed have started up as silly conversations, over lunch, or a coffee break. Rarely on our desks.

Communicating in Africa requires the creation of new references and the Caractère agency has always functioned as an agitator.

At a time like this when things are on the gloomy side globally, it is heartwarming to see creativity being celebrated as Pitcher Festival..

History has proven that sometimes a crisis is an opportunity to address deep-rooted problems. There is no need to wait for another crisis...

Kwame has been a 2-time juror for Pitcher Awards in the Channel category and a vibrant advocate for Creativity Week in Francophone West...

Jonah Otieno is the the Chief Executive Officer of 5ive ltd, an East African creative and branding services agency. In this chat with...

Insel Communications Accra, Ghana is part of the Dentsu Aegis Network. It describes itself as the big idea agency that takes your brand...

We had an exciting chat with the Creative Director of Now Available Africa, Emmanuel Amankwah. Now Available Africa is an independent ad...

A chat with Ogochukwu Ekezie-Ekaidem, Head of Corporate Communications and Marketing, Union Bank Please tell us a little bit about...

How will you define creativity? And what propelled you to join the creative industry? Creativity in my opinion is the ingenuity and...