Feb 286 minNo Place for Lazy Influencers Sam Ochonma is the managing director and co-founder of The Hook Creative Agency based in Lagos. He has worked on integrated marketing...
Jan 4, 20212 minA Quick Chat with Maryam Apaokagi A.k.A. TaaoomaShe plays multiple roles including Mama Tao, a no nonsense African mother that dishes out slaps at the slightest provocation,
Sep 28, 20205 minWe Love MagicOne campaign we are mostly crazy about is us as an agency. That’s because it’s an asset that makes us more endearing to clients.
Sep 20, 20204 minWe Judge Ourselves BrutallyI literally took my fate in my hands when it all started. Eminem’s opening lines in “loose yourself” sums it up.
Sep 14, 20207 minOur Focus is to Unite the Creativity of Africa Pitcher Awards has indeed become the new Pan-African benchmark for creative excellence with jurors and entries coming from across Africa.
Sep 7, 20203 minWe are Still Thrilled by These Wins!The majority of the ideas we have executed have started up as silly conversations, over lunch, or a coffee break. Rarely on our desks.
Aug 31, 202011 minImpertinence is Served HotCommunicating in Africa requires the creation of new references and the Caractère agency has always functioned as an agitator.
Aug 18, 20205 minIt is Very Important that We Shift Our Focus to IdentityAt a time like this when things are on the gloomy side globally, it is heartwarming to see creativity being celebrated as Pitcher Festival..
Aug 12, 20204 minBeing a King is a MindsetHistory has proven that sometimes a crisis is an opportunity to address deep-rooted problems. There is no need to wait for another crisis...
Nov 13, 20198 minWe See Isolationism Rising in Africa Kwame has been a 2-time juror for Pitcher Awards in the Channel category and a vibrant advocate for Creativity Week in Francophone West...
Oct 12, 20196 minAn Idea that is strong Enough Transcends LanguageJonah Otieno is the the Chief Executive Officer of 5ive ltd, an East African creative and branding services agency. In this chat with...
Sep 11, 20195 minCampaigns are not won by agencies, they are won by brave clients Insel Communications Accra, Ghana is part of the Dentsu Aegis Network. It describes itself as the big idea agency that takes your brand...
Sep 4, 20197 minAdvertising in Ghana has come a long wayWe had an exciting chat with the Creative Director of Now Available Africa, Emmanuel Amankwah. Now Available Africa is an independent ad...
Feb 25, 20195 minI Watch An Unhealthy Amount of CNNA chat with Ogochukwu Ekezie-Ekaidem, Head of Corporate Communications and Marketing, Union Bank Please tell us a little bit about...
Feb 26, 20184 minA bet that isn't on yourself is one against you.How will you define creativity? And what propelled you to join the creative industry? Creativity in my opinion is the ingenuity and...