Your Client is Not a Witch
Akinwale Muse is a seasoned strategist operating from Lagos, Nigeria and the United Kingdom. Over the past 5 years, he has led strategy...
News & Information for the Creative Industry
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- Feb 28
- 6 min
No Place for Lazy Influencers
Sam Ochonma is the managing director and co-founder of The Hook Creative Agency based in Lagos. He has worked on integrated marketing...
- Jan 4, 2021
- 2 min
A Quick Chat with Maryam Apaokagi A.k.A. Taaooma
She plays multiple roles including Mama Tao, a no nonsense African mother that dishes out slaps at the slightest provocation,
- Sep 28, 2020
- 5 min
We Love Magic
One campaign we are mostly crazy about is us as an agency. That’s because it’s an asset that makes us more endearing to clients.
- Sep 20, 2020
- 4 min
We Judge Ourselves Brutally
I literally took my fate in my hands when it all started. Eminem’s opening lines in “loose yourself” sums it up.
- Sep 14, 2020
- 7 min
Our Focus is to Unite the Creativity of Africa
Pitcher Awards has indeed become the new Pan-African benchmark for creative excellence with jurors and entries coming from across Africa.
- Sep 7, 2020
- 3 min
We are Still Thrilled by These Wins!
The majority of the ideas we have executed have started up as silly conversations, over lunch, or a coffee break. Rarely on our desks.
- Aug 31, 2020
- 11 min
Impertinence is Served Hot
Communicating in Africa requires the creation of new references and the Caractère agency has always functioned as an agitator.
- Aug 18, 2020
- 5 min
It is Very Important that We Shift Our Focus to Identity
At a time like this when things are on the gloomy side globally, it is heartwarming to see creativity being celebrated as Pitcher Festival..
- Aug 12, 2020
- 4 min
Being a King is a Mindset
History has proven that sometimes a crisis is an opportunity to address deep-rooted problems. There is no need to wait for another crisis...
- Nov 13, 2019
- 8 min
We See Isolationism Rising in Africa
Kwame has been a 2-time juror for Pitcher Awards in the Channel category and a vibrant advocate for Creativity Week in Francophone West...
- Oct 12, 2019
- 6 min
An Idea that is strong Enough Transcends Language
Jonah Otieno is the the Chief Executive Officer of 5ive ltd, an East African creative and branding services agency. In this chat with...
- Sep 11, 2019
- 5 min
Campaigns are not won by agencies, they are won by brave clients
Insel Communications Accra, Ghana is part of the Dentsu Aegis Network. It describes itself as the big idea agency that takes your brand...
- Sep 4, 2019
- 7 min
Advertising in Ghana has come a long way
We had an exciting chat with the Creative Director of Now Available Africa, Emmanuel Amankwah. Now Available Africa is an independent ad...
- Feb 25, 2019
- 5 min
I Watch An Unhealthy Amount of CNN
A chat with Ogochukwu Ekezie-Ekaidem, Head of Corporate Communications and Marketing, Union Bank Please tell us a little bit about...
- Feb 26, 2018
- 4 min
A bet that isn't on yourself is one against you.
How will you define creativity? And what propelled you to join the creative industry? Creativity in my opinion is the ingenuity and...