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    No Place for Lazy Influencers
    • Feb 28
    • 6 min

    No Place for Lazy Influencers

    Sam Ochonma is the managing director and co-founder of The Hook Creative Agency based in Lagos. He has worked on integrated marketing...
    A Quick Chat with Maryam  Apaokagi A.k.A. Taaooma
    • Jan 4, 2021
    • 2 min

    A Quick Chat with Maryam Apaokagi A.k.A. Taaooma

    She plays multiple roles including Mama Tao, a no nonsense African mother that dishes out slaps at the slightest provocation,
    We Love Magic
    • Sep 28, 2020
    • 5 min

    We Love Magic

    One campaign we are mostly crazy about is us as an agency. That’s because it’s an asset that makes us more endearing to clients.
    We Judge Ourselves Brutally
    • Sep 20, 2020
    • 4 min

    We Judge Ourselves Brutally

    I literally took my fate in my hands when it all started. Eminem’s opening lines in “loose yourself” sums it up.
    Our Focus is to Unite the Creativity of Africa
    • Sep 14, 2020
    • 7 min

    Our Focus is to Unite the Creativity of Africa

    Pitcher Awards has indeed become the new Pan-African benchmark for creative excellence with jurors and entries coming from across Africa.
    We are Still Thrilled by These Wins!
    • Sep 7, 2020
    • 3 min

    We are Still Thrilled by These Wins!

    The majority of the ideas we have executed have started up as silly conversations, over lunch, or a coffee break. Rarely on our desks.
    Impertinence is Served Hot
    • Aug 31, 2020
    • 11 min

    Impertinence is Served Hot

    Communicating in Africa requires the creation of new references and the Caractère agency has always functioned as an agitator.
    It is Very Important that We Shift Our Focus to Identity
    • Aug 18, 2020
    • 5 min

    It is Very Important that We Shift Our Focus to Identity

    At a time like this when things are on the gloomy side globally, it is heartwarming to see creativity being celebrated as Pitcher Festival..
    Being a King is a Mindset
    • Aug 12, 2020
    • 4 min

    Being a King is a Mindset

    History has proven that sometimes a crisis is an opportunity to address deep-rooted problems. There is no need to wait for another crisis...
    We See Isolationism Rising in Africa
    • Nov 13, 2019
    • 8 min

    We See Isolationism Rising in Africa

    Kwame has been a 2-time juror for Pitcher Awards in the Channel category and a vibrant advocate for Creativity Week in Francophone West...
    An Idea that is strong Enough Transcends Language
    • Oct 12, 2019
    • 6 min

    An Idea that is strong Enough Transcends Language

    Jonah Otieno is the the Chief Executive Officer of 5ive ltd, an East African creative and branding services agency. In this chat with...
    Campaigns are not won by agencies, they are won by brave clients
    • Sep 11, 2019
    • 5 min

    Campaigns are not won by agencies, they are won by brave clients

    Insel Communications Accra, Ghana is part of the Dentsu Aegis Network. It describes itself as the big idea agency that takes your brand...
    Advertising in Ghana has come a long way
    • Sep 4, 2019
    • 7 min

    Advertising in Ghana has come a long way

    We had an exciting chat with the Creative Director of Now Available Africa, Emmanuel Amankwah. Now Available Africa is an independent ad...
    I Watch An Unhealthy Amount of CNN
    • Feb 25, 2019
    • 5 min

    I Watch An Unhealthy Amount of CNN

    A chat with Ogochukwu Ekezie-Ekaidem, Head of Corporate Communications and Marketing, Union Bank Please tell us a little bit about...
    A bet that isn't on yourself is one against you.
    • Feb 26, 2018
    • 4 min

    A bet that isn't on yourself is one against you.

    How will you define creativity? And what propelled you to join the creative industry? Creativity in my opinion is the ingenuity and...
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