How Storytelling Helped Airtel Regain Brand Interest


In this seminar from Creativity Week 2019 titled Story Time with Airtel, Noah's Ark and Airtel team share experience from working on a series of brand building commercials for Airtel Nigeria. They explain how tapping into storytelling rooted in African culture helped them win the hearts of consumers.

How were they able to convince the client to go with the idea? And how are they sustaining the success? Let's relive some of the exciting moments of Creativity Week 2019.

Speakers

Lanre Adisa, MD/COO Noah's Ark Communications

Maurice Ugwonoh, Creative Director, Noah's Ark Communications

Seun Adaramola, Senior Brand Manager, Airtel

Mrs. Idowu Philips Aileru (Iya Rainbow) - Airtel Brand Ambassador

Lateef Adedimeji (Segun) -Airtel Brand Ambassador